denver small business marketing Archives - Automated Marketing Group

Finding compelling content for a Blog can be easier than you think

admin — Thu, 24 Apr 2014 15:21:08 +0000

One of the biggest challenges for any company with a website and a blog is creating new and compelling content that will not only engage your readers, but give them something useful that they can use. If you are an e-commerce store, publish articles about how to use the products you sell. If you are ... Read more

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The Dos and Don’ts of Marketing: Email Blasts

Will (Chief Information Officer) — Tue, 11 Mar 2014 22:00:02 +0000

The concept of being able to reach scores of potential customers with one marketing message makes email marketing a powerful tool. Focused, relevant, and consistent campaigns have the power to attract and cultivate customers; by that same token, a poorly crafted email can be just as destructive to your image and drive customers away. As ... Read more

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The Dos and Don’ts of Marketing: Social Media

Will (Chief Information Officer) — Wed, 05 Mar 2014 15:45:54 +0000

Like most things in life, there is a right way and wrong way to do marketing. Over the next few weeks, our team is going to be sharing our thoughts on some of the most important dos and don’ts of marketing for your small business. In our first segment, we would like to let you ... Read more

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Using Adwords and SEO Together For an Effective Marketing Strategy

admin — Tue, 28 Jan 2014 22:53:31 +0000

Search Engine Optimization and Paid Search Advertising are both individually effective strategies in promoting your services or brand online, but together, they can be a powerhouse. Cohesiveness between the two helps to build a highly effective campaign with the most profitable keywords and content. Added Exposure: Brand Recognition The more your logo and name are ... Read more

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There’s No Such Thing as a Boring Industry

Will (Chief Information Officer) — Tue, 21 Jan 2014 23:42:20 +0000

Ask anyone in marketing and they will tell you content marketing is crucial to the success of your business now more than ever. Content creation gives your business a chance to come across as an original, fresh and stimulating source for your audience, while presenting industry-relevant information consumers will find useful. While we know how ... Read more

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2013 – The Year of Direct Mail

admin — Fri, 17 Jan 2014 22:17:15 +0000

In the last few years, with the rise of digital marketing, direct mail has been viewed as a less than critical element of an integrated marketing strategy. It has also been perceived by many as nothing more than coupon mailers. However, for small, service-based businesses, targeted direct mail continues to be a powerful tool to ... Read more

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